UseaBiLLity Data Metering for SaaS Predictive Analytics

UseaBiLLIty offers SaaS vendors an unprecedented amount of detailed data about how an application is being used. Depending on the goal of data metering, UseaBilLLity can be set up with a simple metering profile for subscriber billing or a more detailed set of profiles for analytics. Because UseaBiLLity lets users map database events to application features and then report every create, insert, update and delete, SaaS vendors can get great insight into which features are being used, by whom, when and how often. Here are some examples of UseaBiLLity enabling predictive analytics:

Price Modeling

Price Modeling

Shifting from user to usage based pricing can be tricky. SaaS vendors need to be able to define key functions in the application, know how much they are being used, and forecast revenue based on different mixes of features, usage and price. And, they need to make tradeoffs between maximizing revenue and customer retention with predictable results.

Pick the wrong features and there is no relevance to the customer and no revenue. Set the price too high and lose customers. Set the price too low and leave money on the table. Without detailed usage information over a long period of time, usage base price modeling is like picking stocks with darts - you might get lucky, but you probably won't.

UseaBiLLity can be set up as a background process for an existing customer base, tracking detailed usage information over time so that pricing and revenue modeling isn't just guess work.

Infrastructure Planning

Infrastructure Planning

How many servers, how much storage, how much backup/recovery/failover capacity will a SaaS operation need in the next 3, 6, 12 months? What is the most economical way to provide SaaS and still meet all requirements of SLA's? Combining UseaBiLLity's application usage and database resource usage with subscriber profile information over time will help SaaS vendors develop a clear picture of infrastructure requirements. The result is an optimized plan for delivering just the right amount of SaaS infrastructure to meet SLA and operation requirements of a growing (or shrinking) subscriber base.

Application Design/Support

Application Design and Support

Most software beta tests get feedback from only a small percentage of the installed user base. Results are seldom clear cut. UseaBiLLity offers software vendors a way to collect detailed application feature use from every customer who uses the software. Data is metered and collected in the background - users are not required to complete surveys, post to forums or do anything other than run the application. Product management and engineering get feedback from 100% of the user base. For existing applications, data metering can provide definitive information about which features of an application are being used the most - with clear implications about where to focus engineering, marketing and support resources.